The latest promotional campaigns of our country which took place in Poland and abroad were presented during the conference. They were prepared and carried out by the Ministry of Foreign Affairs, Ministry of Economy, Polish Tourist Organisation and the Adam Mickiewicz Institute.

The conference was accompanied by the VII edition of the master's theses competition "Teraz Polska Promocja" awards ceremony.  This year's edition has put together a record number of submissions – 124 theses! The high level of expertise was demonstrated by the fact that all the contest prizes were awarded. As many as 16 winners received special diplomas.

The high interest in the competition "Teraz Polska Promocja" shows that young people are perfectly aware of the importance of promotional activities aimed at strengthening the position of Poland in different areas. Master's theses competition organized by the Foundation for Polish Promotional Emblem "Teraz Polska" in cooperation PAZIiIZ, PARP and the POT has already seven years. During this time, 423 works were reported and 73 winners were selected.

The conference was organized by Foundation for Polish Promotional Emblem "Teraz Polska" in cooperation with the Warsaw Stock Exchange. Media partners included: TVP Info, PAP Nauka w Polsce, proto.pl, Link to Poland, Radio Kampus and studia.net. BC MFD Media Communications agency was responsible for media relations.