YOU ARE THE BIG PICTURE

AVIVA’S GALA in Kubicki Arcades

Warsaw, 25th October 2010 – Ryszard Horowitz, one of the pioneers of special effects photography predating digital imagining, visited Warsaw for the special invitation of Aviva Poland. Artist took a part in Aviva’s event in Kubicki Arcades. Photography and its different views were the subject of the evening meeting.
 
Presentation of Richard Horowitz selected photos, together with the photo exhibition of Janusz Gajos entitled “Spying on people” accompanied The Gala Evening organized by Aviva Group in Poland. Both artists have told about their passion for photography during the discussion with Grazyna Torbicka. Feminine side of photo world was presented thanks to the famous photographer Lidia Popiel and her photo studio. Every invited guest could take a virtual journey to one of  the world’s city and become a hero of a photo shoot.
 
Among the guests were friends of Janusz Gajos and Ryszard Horowitz –  representatives of art, culture, business and media world. Alicja Resich-Modlinska with her daughter, Elzbieta Penderecka, Anna Popek, Henryka Bochniarz, Magdalena Sroda, Wojciech Pszoniak, Andrzej Pagowski, Irena Karel, Janusz Morgenstern with wife Krystyna, Jerzy Iwaszkiewicz, Feliks Falk, Tomasz Tomaszewski (photographer), Maciej Dowbor, Ryszard Bugajski, Malgorzata Zajaczkowska, Zuzanna Lapicka-Olbrychska and Chris Niedenthal were present.
 
The reason of organizing the event was the first global Aviva’s campaign „YOU ARE THE BIG PICTURE”. As a part of campaign, billboards with Aviva’s employees appeared on the selected buildings in Warsaw, London, Paris, Singapore, New Delhi and Mumbai.  
 
 
BC MFD media communications Agency was responsible for production of the event and media relations.