The factory, trucks, modern construction, mass and the dynamics ….


The BCMFD agency organized a special program for journalists invited for the opening MAN factory in Niepołomice and the premiere of new trucks. 

The opening of the factory in Niepołomice was a great event in history of MAN Poland. This is the third factory of this company in our country. The investment is one of the most modern factories of vehicles.  It costs over 100 million euro.

Over 500 guests, important politicians from Poland and Germany, MAN’s employees and  representatives of companies which had been involved in building the factory, took part in the ceremony.
Our agency was responsible for media relations, preparation of two press conferences and journalist logistics. The staff of the agency organized a two-day press tour for journalists specializing in motorization and business.
On the first day there was a press conference on the opening of the new factory. MAN’s representatives from Germany presented the strategy and plans of the company in Poland. Journalists listened to the speech of: Anton Weinmann, President of Board MAN Nutzfahrzeuge AG, Lars Wrebo, Member of Board MAN Nutzfahrzeuge AG and the Dr. Marc Sielemann, Managing Director MAN TRUCKS.
After the conference, which took place in the castle of Niepołomice, journalists were carried to the factory. There was the opening ceremony. Anton Weinmann made an official speech. After that the factory was consecrated by Cracovian archbishop, Stanisław Dziwisz. After the official part, there was an evening party. The main topic of the event was modernity and local culture (Małopolska). Guests could see a multimedia performance about the factory and a concert of a highlander team - Trebunie – Tutki. 

On the next day there was a  press meeting – the premiere of the newest generation of trucks MAN TGA and TGX. Later there was an evening event. The journalists and other invited guests had a possibility to enter the cabin of a lorry. The event lasted till late evening hours.